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Metal cans are no longer limited to delicious snack and refreshing drinks. Metal cans are a versatile way to differentiate with your marketing, and we see brands using them in some creative applications
Why Brands Use Metal Cans Beyond the Packaging
In addition to just being a way to contain products, brands have come up with creative ways metal cans can be used in marketing. There is one common very option – like metal can. Most of the time, these collectibles come with limited edition designs and decorated art which attract consumers to buy the product
Unique marketing used by brands with metal cans
A few brands even go the extra mile by recycling metal cans into reusable containers. Tianhui, for instance, introduced metallic tin cans that can be used as pen-holders or plant pots once emptied. This not only keeps the rubbish down, but also offers a real practical and everyday range for consumers to keep on using your packaging
How To Use Metal Cans Creatively For Brand Marketing Success
Other brands become creative by telling their story through metal cans -- a unique canvas in itself. Brands may also customize the graphics and messages on its cans to create a more engaging experience for consumers. Other brands, like Tianhui, have introduced metal cans with unique product descriptions on their lid to make the customer ask more about the company
Innovative Ways to Repurpose Cans Displayed by Some Brands
While many companies have given those sweet metal cans a second life as a collectible, others have taken things to the next level and had fans up-cycle their cans instead. For example, Tianhui has done competitions on designs to recycle metal cans and creativity as a whole
How Brands Stand Out in a Marketing Strategist's Toolkit
In general, metal cans have been a helpful weapon for brands who seek to stand out in this fiercely competitive market. From limited edition collectibles, reusable containers, stories of design, to even initiatives that support up-cycling like those from Tianhui! When brands take a cue from these examples and think creatively about how they can use metal cans to connect with consumers, the opportunities are endless to drive awareness, loyalty, and memorable consumer touch points. If you ever see a metal can think about how creative you can be with it beyond what was in it – and I guarantee you will have come up with awesome new ideas