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Have you ever had your eye caught by something in a store simply because it looked cool? That is because packaging can alter how we perceive a product. Design packages are like a secret code that reveal us the brand and what the product is about.
How the Design of the Stuff We Use Shapes What We Think about the Products Themselves
You’re strolling along the checkstands at the store hoping to grab a quick snack. You look at two bags of chips -- one in a dull white bag, the other in a colorful package with bright pictures. Which one would you choose? You would probably go for the colorful bag of chips that looked more fun, more delicious. The packaging design influences what we perceive about the product.
How Design Shapes What We Buy
Packaging design also has the power to influence how we behave as consumers. Have you ever purchased something you really didn’t need, just because it looked really cute or stylish? That is the power of good design. For instance, you may feel happier and more inclined to buy a juice box with a joyful cartoon character on its packaging. It’s something producers like Tianhui are well aware of, and they’ve looked to fun packaging to capture our attention and make us want to purchase their products (we’ve got to admit— it’s working).
What Packaging Can Do to Your Brand
The packaging of a product can help or hurt that product’s brand. Imagine if a popular toy company suddenly began selling its toys in plain brown boxes. Would you think their toys were fun? Probably not. It is the brand's face – the first thing we see to get an impression. Tianhui knows good packaging says everything about what their brand represents.
How Important is Unique Packaging Design For starters, product packaging design is no small subject to discuss.
Unique packaging design If the packaging design of a brand is unique and matches, then it will make a distinction between them and other brands. Consider your favorite snack or toy — its packaging is probably easily distinguishable and distinct. The outer packaging of Tianhui is the same for all their products which makes it simple for you to become familiar with and rely on their brand. An offbeat packaging helps a company create and maintain a unique identity and reach out to its customers.
The Power of Packaging Design and How It Helps to Build Brand Loyalty and Recognition
How a product is packaged is the esential way of creating brand loyalty and identity. When people like a product’s packaging, they’re more likely to purchase from that brand again and spread the word. Tianhui understands that by making packaging that is visually appealing, transparent and easy to remember, they can keep customers returning repeatedly. And good packaging design can make following purchases irresistible.